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It's (almost) time to say goodbye x

It's (almost) time to say goodbye x

This doesn’t quite feel real to be writing this, but I have made the heartbreaking decision to end this chapter of the foodie dream and to close Daily Food.

With tears streaming down my face, I want to thank you with all of my heart, for being part of our special journey the last 7 years, it really has been such a dream. 

Connecting with you and feeding you, has bought me so much joy, happiness and excitement and it honestly has been the biggest privilege of my lifetime! 

However, at times it’s also been a bloody brutal and lonely path, one that has taken a pretty big toll on my mental health. The truth is, burnout is real and it’s a pretty sad and snotty place to be. 

I’ve danced the burnout dance many times over, each time digging deep to get back up when I’ve been knocked down, fuelled by passion and purpose. But as I’ve recently come to realise, at times I’ve probably also been driven by the fear of failure. But this time, with an empty tank, I know that it’s time to step off the hamster wheel of business, to give myself the time and space that I need to succeed in other areas of my life, like being happy and healthy.

I have made and unmade this decision hundreds of times over, there is so much to let go of, so much I’ll miss and it feels like we still have so much unfinished business. And ultimately my decision also affects so many others and I am absolutely devastated for my team, likewise for all our partners and for you our beautiful and hungry community.

I’d half thought about slinking away quietly, I’m not one for a pity party, but it didn’t feel right. I am so incredibly proud of everything that we have collectively created and achieved. So I’m wiping away the tears and would love to turn our last few weeks together into a big, fun, foodie celebration. I have so many fond memories of this chapter, that I will cherish forever and I would love nothing more than to all go out on a big, delicious high! 

We’ll be cranking up production in our choccy factory over the next few weeks, and then closing the doors at the end of July — or until the chocolates are all gone! 

I’d love for you to get your hands on our super + truff’n delicious products one last time, it’s so weird to think that they just won’t exist in the world anymore (how I’m going to do life without my daily choc coconut Super Bite, I still do not know)

This brand has been THE biggest adventure of my lifetime and yes, I am so incredibly sad, but also so incredibly grateful to have had the opportunity to live out this dream of mine and to have been able to share this special chapter of my life with you. Thank you. I simply have no other words but thank you.

Al xxx